What is the OCCAM Summit?

Technology is playing a greater role in marketing than ever before. The Orange County Consulting and Marketing (OCCAM) Summit is an educational program designed to teach business professionals modern marketing strategies to help their companies remain competitive. Drawing on some of the top marketing talents in Orange County, this half day interactive summit will provide a wealth of information, combining real world examples with proven techniques you can apply immediately to your business.

Download the OCCAM Summit Brochure The OCCAM Summit, Orange County’s premier marketing education summit Wednesday October 12, 2011 12:00 pm – 5:00 pm Back Bay Conference Center (above Irvine Lanes), 3415 Michelson Drive, Irvine, CA 92612 Conference Center phone number: 949-417-1310

About Occam’s Razor (from Wikipedia)
OCCAM Summit is named after Occam’s Razor, a famous principle. From the Wikipedia entry:

William of Ockham (c. 1285–1349) is remembered as an influential nominalist but his popular fame as a great logician rests chiefly on the maxim attributed to him and known as Ockham's razor. The term razor refers to distinguishing between two theories either by "shaving away" unnecessary assumptions or cutting apart two similar theories.

His principle is often simplified as “the simplest solution is often the best.” This ties in nicely with the main principle of the OCCAM Summit: “the simplest MARKETING solution is often the best.” There’s nothing simpler than having marketing experts share their wisdom, showing how easy it is to run different kinds of marketing campaigns, using mobile communications, search engines, direct mail, public relations and social media.