**Registration is now closed**
12:40 pm – 1:35 pm
Topic: How to Develop a Winning Social Media Business Strategy.
Description: Tim Templeton is the founder of Templeton Interactive, an Orange County marketing advisory firm. In this presentation, Tim will share his step by step technique for developing a successful social media strategy, and highlight how businesses and career professionals alike are leveraging the power of the hottest new social media platforms.
Ray Benedicktus, Glenn Hansen, Walter Pouchot, Brad Donnelly
1:40 pm – 2:35 pm
Topic: Case Study: Leveraging the Power of Survey Research for Product and Brand Success
Description: Surveying is a popular way to engage your customers and deliver powerful, actionable information to help drive business strategy. In this interactive presentation, members of the OCCAM team will present a case study showing an integrated marketing campaign centered on survey research. You'll learn what companies need to consider when designing a survey, including understanding how to launch and engage with the right audience, and how well-planned internal and external communications can enhance the value of collected data.
Miller Farm Media
3:05 pm – 3:55 pm
Topic: Don't Just Create a Video - Tell Them a Story
Description: Jayson Duncan is the founder of Miller Farm Media, one of Orange County's leading video production companies. In this lively discussion, Jayson will talk about a strategy for creating videos people want to watch and how to develop strategies for successful social video sharing. The discussion will include examples of great ways that companies are using video in social media.
Panel Discussion: Tim Templeton, Ray Benedicktus, Glenn Hansen, Steve Pitchford
4:00 pm – 4:45 pm
Topic: Lead Generation Strategies for Today's Businesses, Q&A.
Description: This interactive panel will discuss some of the hottest trends in marketing, including marketing automation, content marketing, SEO, winning engagement strategies and how businesses are making themselves found. The panel will also take questions from the audience about any marketing topics of interest.